Bases we'll cover

Learn how we can improve your business

Building Brand Communties for FMCG and Convenience Products

Generating value of participation in virtual consumer communities on brand loyalty

Generating lasting customer loyalty: a total customer experience approach to enhance ROI

Lasting customer loyalty: a total customer experience approach..

Building and Managing Mobile Brand Communities

Moderating the Consumer Quest for Authenticity: The Multiplicity of Meanings Within the Subculture of Brand Consumption.

Building A Brand Love Triangle: Loyal Relationships among Providers, Customers, and Their Friends.

Understanding purchase consequences of customer participation in brand communities

Building BRANDS, CONSUMERS AND RELATIONSHIPS: A REVIEW From our Learnings

Developing Conceptual Foundations of Internet Brand Community and Word of Mouth

Control and Manage Consumer Activism on the Internet: The Role of Anti-brand Communities

Brand Community Under Fire: Learnings from the role of social environments for the HUMMER Brand Community

Building and Managing Mobile Brand Communities

Building Loyalty programs with the sense of brand community

Managing Brand Communities for the Automobile Industry

Forming and Managing Visitor Communities That Enhance Sales

Brand relationship marketing and brand involvement of professionals and B2B businesses through web-enhanced brand communities

Learning From Religiosity in the Abandoned Apple Newton Brand Community

How e-communities extend the concept of consumer exchange in marketing: Getting applications of the motivation, opportunity, ability approaches

Building a University Brand Communities: The Long-Term Impact of Shared Experiences among Students

GETTING CONSUMER LOYALTY: MODERATING THE INFLUENCE OF SATISFACTION AND BRAND COMMUNITY INTEGRATION

Build a Come Together, Right Now, Virtually: An Examination into Online and Offline Communities.

Building Brand Equity Through Corporate Societal Marketing and Brand Communities

Learn about Brand Communities and Personal Identities: Negotiations in Cyberspace and Online Environments

Building Brand Community on the Harley-Davidson Posse Ride and Get Insights from Other Brands Like Kawasaki, Honda, Vespa

Learn how to Build Stronger Brands through Online Communities.

Increasing participation in online communities: We are building a framework for human-computer interaction

Learn about Consumer behavior in online game communities from a motivational factor perspective.

Investigating interactions of trust and interest similarity in Brand Communities

Social Software Development Environments and Consequences for Brand Communities

Learn from P&G Boosts Social-Networking Efforts

Web 2.0 AND THE ENGINEERING OF TRUST AND INVOLVEMENT

How to use online community voluntary behavior by using cognitive map as investigation tool

Designing Virtual Communities for Medical Professionals and Pharmaceutical Industries

Understanding Sane Hallucinations on the Web and Consquences for the Brand

Brand Community Building on the Web: Implications for Brand Journalism and Cost Savings

Brand innovation creation by online basketball communities.

Social network moving to mobile community platforms.

Planning of Emap titles that form social networks.

Developing the Web 2.0 - Joining the Revolution of Web 2.0

Finding effective ways to reach small communities via word-of-mouth

Building brand communities on the determinants of success for online communities - learning from an empirical studies.

Race, gender and sex on the net: semantic networks of selling and storytelling in brand communities

Using and Exploiting of Folksonomies in Brand Communities

Learning from Consumer Packaged Goods Firms Brand Communities and Its Effectiveness

Fan fiction online: Engagement, critical response and affective play through consumer engagement.

Social capital online: Collective use of the Internet and reciprocity as lubricants of democracy.

Brand Community Marketing to Kids Where They Live - The Kids Communities

Orchestrating interdependence of WOM tools in an international online learning community.

Exploring Brand Conversation Activities in Online Brand Communities: A Longitudinal Analysis in the Financial Services Industry.

Communicative Practices in Online Communication: A Case of Agreeing to Disagree

Space technology, sustainable development and brand community applications: Internet as a facilitator of co-creating innovation.

Understanding to stay neutral in your virtual brand community.

The Sainsbury case that sets up forum for customer content and feedback.

Leveraging the Knowledge of Your Peers: Brand Communities Hold the Promise to Enhance Scientific Research in the Car Industry

Learning and Knowledge-building in Open-source Communities: Social-experiential Approaches to Enhance Brand Management

Web 2.0: Online Communities, Personalization and the Web OS.

E-learning for healthcare consumers: developing the brand communities of practice framework.

Building Relationships in online consumer communities.

Understand Why Consumers Engage in Virtual New Product Developments Initiated by Producers.

Promoting minority-language use in a bilingual online community.

Researching online populations: the use of online focus groups for social research.

Brand community: enhancing the relationship marketing concept through customer bonding.

Social Status in an Open-Source Brand Community

Probabilistic predictions of peers' performance in P2P networks and social networks

SuperGaming: Ubiquitous Play and Performance for Massively Scaled Brand Community.

VIRTUAL JUNGLES: Survival, Accountability, and Governance in Online and Offline Communities.

Semantic social network portal for collaborative online communities.

New information communication technologies and the development of a children's 'community of interest'.

Measuring Online Community Effectiveness and Consumer Conversion Rate

Social capital and community building through an electronic and social networks.

Flow Experiences and Brand Image Making: An Online Chat-Room (Net-) Ethnography.

A framework for analyzing and understanding online communities and its effects on buying behavior

Creation and recreation: motivating consumer collaboration to generate knowledge capital in brand communities.

Empathy and online interpersonal trust: A fragile relationship of brand management

Using Activity Theory to Conceptualize Online Community and Using Online Community to Conceptualize Consumer Activism.

Retail Micro-Marketing Strategies and Brand Competition Strategies in Fragmented Markets of Communities.

Consuming My Television: Connectedness and Community in Broadcast Media and Online Environments

Consumerism revisited: The emergent roles of new electronic intermediaries between citizens and the consumer goods sector

Assessing Motivation of Contribution in Brand Communities: An Empirical Investigation of an Online Travel Community.

Recommended Reading On Brand Communities, Independent Information Professionals, and Leadership.

Researching consumers in virtual worlds: A cyberspace odyssey of brand leadership

The Field Behind the Screen: Using Netnography for Marketing Research in Online Brand Communities.

Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection to Positive WOM

The Marketing Scale Effectiveness of Virtual Communities and Offline Brand Communities

Does the Internet Increase, Decrease, or Supplement Social Capital? Social Networks, Participation, and Community Commitment in the Consumer Good Industry

Sociability and usability in online communities: determining and measuring success of WOM and Consumer Generated Media

INTERNET FORUMS AS INFLUENTIAL SOURCES OF BRAND INFORMATION.

Developing an optimal match within online communities: an exploration of CMC support communities and traditional support.

Qualitative Research Perspectives in Computer Mediated Environments.

The Operational Performance of Virtual Communities - Towards a Successful Business Model of Branding and Product Management

Value Propositions of Online and Brand Communities that Generate Sales

Virtually Criminal: Discourse, Deviance and Anxiety Within Virtual Communities - Learning from Community Bashing

Measuring the success of an online community.

Face-to-Face vs. Computer-Mediated Communities, A Comparative Analysis of Marketing Effectiveness

Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Consumer Agent Evaluation.

Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment.

INFLUENCE OF IMAGE AND FAMILIARITY ON CONSUMER RESPONSE TO NEGATIVE WORD-OF-MOUTH COMMUNICATION ABOUT RETAIL ENTITIES.

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood of Consumer

Word-of-mouth: The real action is offline and generates sales

THE EFFECTS OF PERCEIVED RISK ON THE WORD-OF-MOUTH COMMUNICATION DYAD.

AN EXPERIMENTAL INVESTIGATION OF JUSTICE-BASED SERVICE RECOVERY ON CUSTOMER SATISFACTION, LOYALTY, AND WORD-OF-MOUTH INTENTIONS.

Information Search in Virtual Communities: Is it Replacing Use of Off Line Communication or does it support Off Line Communications

The value of participation in virtual consumer communities on brand awareness and loyalty.

Is There Buzz About You? The Power Of Building A Personal Brand and Consumer Broadcasting

The consumer as advocate: Self-relevance, culture, and word-of-mouth effects in today's society

Incorporating word-of-mouth effects in estimating customer lifetime value.

Learning of consumers' perceptions of e-reverse bundling price in online retailing.

Ratings, Reviews & ROI: How Leading Retailers Use Customer Word of Mouth in Brand Marketing and Merchandising.

Characteristics of B2B adoption and planning of online brand communications.

Personality-and-culture: The case of national extraversion and word-of-mouth marketing

The role of retailer interest on shopping behaviour and recommendation behavior

eWOM: The impact of customer-to-customer online know-how exchange on customer value and brand loyalty.

The effects of service recovery on consumer satisfaction: a comparison between complainants and non-complainants.

Why word of mouth is direct territory of the social networks of the consumer

Recruitment of First-Generation Latinos and South Americans in a Rural Community: The Essential Nature of Personal Contact.

EXTENDING AND CLARIFYING CAUSAL RELATIONSHIPS IN RESEARCH INVOLVING PERSONAL SHOPPING VALUE, CONSUMER SELF-CONFIDENCE, AND WORD OF MOUTH COMMUNICATION.

Word-of-mouth keeps family retailer growing faster than traditional advertising

An integrative model of consumer satisfaction in the context of e-services and real life services

Word-of-mouth communications often maligned but effective: A look at the necessary new skills, mind-set and motivations.

Measuring Motivations for Online Opinion Seeking and WOM Effects

From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Relationships between Blogs as eWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction.

Online Discussion Groups as Social Networks: An Empirical Investigation of Word-of-Mouth on the Internet and Real Life

Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards.

Electronic Word-of-Mouth in Online Environments: Exploring Referral Network Structure and Consumer Adoption Behavior.

Measuring customer brand loyalty with multi-item scales.

The Effects of Cultural Individualism on Consumer Self-Confidence for Marketplace Interfaces.

Uncovering Rhetorical Methods of Word-of-Mouth Talk in Brand Communities.

Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me, Talking About The Community

Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process.

Thy Neighbor's Portfolio: Word-of-Mouth Effects in the Holdings and Trades of Money Managers.

The impact of customer-to-customer interactions in a high personal contact service setting.

Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment and positive word of mouth conversion rates

The Effects of Locus of Control on Word of mouth Communication.

Opinion leadership and WOM in a computer-mediated environment.

Innovation diffusion uncertainly, advertising and pricing policies.

Modeling consumer satisfaction and word-of-mouth effects: restaurant patronage in Korea.

Job matching, social network and word-of-mouth communication.

Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context.

Segmentation Based On Media Consumption: A Better Way To Plan Integrated Marketing Communications Media.

Motives for Deception in Consumer Word-of-Mouth Communication

Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral

MANAGING WORD OF MOUTH for Organizational Success.

Viral marketing, everywhere displays and podcasting: Social and business trends for the new year.

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email.

Thiscompanysucks.com: the use of the Internet in negative consumer-to-consumer articulations and its turn around

Quantifying the Ripple: Word-of-Mouth vs. Advertising Effectiveness.

Using Online Conversations to Study Word-of-Mouth Communication.

Knowledge diffusion dynamics and network properties of face-to-face interactions.

Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation.

Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success.

What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion.

Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services.

Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients.

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: Differences between stayers, switchers and referral switchers.

ELECTRONIC WORD-OF-MOUTH VIA CONSUMER-OPINION PLATFORMS: WHAT MOTIVATES CONSUMERS TO ARTICULATE THEMSELVES ON THE INTERNET AND IN REAL LIFE ENVIRONMENTS?

Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet.

Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender and Culture Differences.

On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth.

A study on diffusional characteristics of information on a human network analyzed by a Multi-Agent simulator.

Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process in the different Industries.

Identifying the next generation of influencers - How to use them effectively

High-resolution gaming: Interfaces, notifications, and the user experience.

Game playing and operations management education.

Online multiplayer games: a virtual space for intellectual property debates?

Treatment of Female Pathological Gambling: The Efficacy of a Cognitive-Behavioural Approach.

Why Are Adolescents Addicted to Online Gaming? An Interview Study in Taiwan.

'Hanging out in Runescape': Identity, Work and Leisure in the Virtual Playground.

Game traffic analysis: An MMORPG perspective.

Literacy Networks: Following the Circulation of Texts, Bodies, and Objects in the Schooling and Online Gaming of One Youth.

Volunteerism and Virtual Community Business Success: The Case of the Internet Chess Club.

Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement.

Investment or Conspiracy? Legal Concerns About Investing in the Online Gambling Industry.

Real-time service provisioning for mobile and wireless networks.

Massively Multiplayer Online Video Gaming as Participation in a Discourse.

The Global E-Gaming Industry: Why London, Why Now?

Two-part tariffs in the online gaming industry: The role of creative destruction and network externalities.

Gaming Continues as an Internet Success Story, Despite Obstructions from the U.S. Government: The Industry Uses Self-Regulation to Fill the Void Left by Governmental Inaction.

Addiction to the Internet and Online Gaming - How to Get Them into The Real Life Again?

Motivations to Regulate Online Gambling and ViolentGame Sites: An Account of the Third-Person Effect.

Moms are unsung players in gaming world - The new Brand Communities of Women

Media News Analysis: Sony Moves Online Gaming in the Right Direction.

Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Brand Loyalty to Online Contents.

Advertising Online Casinos: An Analysis of the Legal Rights and Risks.

Breaking the Stereotype: The Case of Online Gaming and WOM Creation

Gender dynamics and the social and spatial organization of computer gaming.

Advertising to grow as share of online game site revenue.

Measures of retaining digital evidence to prosecute computer-based cyber-crimes.

Community in Cyber Space?: The Role of the Internet in Facilitating and Maintaining a Community of Live Music Collecting and Trading.

Brand power revisited: measuring brand equity in cyber-space.

Virtual Society, Virtual Convention, Virtual Money - Learning from The Pitfalls of Game Communities

Apparent 3-D image perceived from luminance-modulated two 2-D images displayed at different depths.

Evolution of Business Models in B2C E-Commerce: The Case of Fabmall.

Erratum to "Post-industrial transformations and cyber-space: a cross-national analysis of Internet development

Forum Shopping and the Cyber Pamphleteer: Banamex v. Rodriguez.

Playing the "cyber terrorism game" towards a semiotic definition and qualitative recommendations

On-Line Visualization and Navigation of the Global Web Structure.

Design of 'Ba' for successful Knowledge Management-how enterprises should design the places of interaction to gain competitive advantage.

The Cyber Space-Time Continuum: Meaning and Metaphor of Consumerism

On-line incremental speaker adaptation for broadcast news transcription.

'Sites' of resistance: alternative websites and state-society relations.

Use and Valuation: Information in the Google City

Second Life and Google Earth are transforming the idea of architectural collaboration.

Earth from Above: Students use free online satellite software to explore Earth.

Google Tool Gives Businesses Down-To-Earth Value.

Hands on Earth: Exploring the Planet on Which We Live and The Consumption Environment

Virtual Reality: Prototype with Google Earth creates realistic 3D, satellite-based map.

Google Earth: a new geological resource for Marketers

Political Blogging and Social Welfare Policy: Internet Resources for Research and Scholarship.

Blog on! Social networking redefining marketplace and Community Building Methods

'Barroom' Banter and Cyber-Appeal: Tips on Creating a Successful Blog.

The Social Relations of Blogging and Community Building

Consumer empowerment: a Foucauldian interpretation of Consumerism

Online campaign communication and the phenomenon of blogging: An analysis of web logs during the 2005 British general election campaign.

Workplace Worries: Blogging, IMing, iPods And Camera Phones--Oh My!

BLOGGING THE BORDERS: VIRTUAL SKINHEADS, HYPERMASCULINITY, AND HETERONORMATIVITY.

Thin Democracy? Parliamentarians, Citizens and the Influence of Blogging on Political Engagement.

Answering the commonly asked client question: What do we do about the blogs?

Consumers will have control over the future of broadcasting - Learn from best and worst cases

Blog-based research notebook: Personal informatics workbench for high-throughput experimentation.

Beauty of Blogging: But is it Too Much Information for Community Management?

The New Life Cycle of Business Information and Brand Communities

Technology-Based Communication Patterns of Youth.

Identity, Electronic Ethos, and Blogs: A Technologic Analysis of Symbolic Exchange on the New News Medium.

Into the Blogosphere: Managing the Risks and Rewards of Employee Blogging.

Blogging, Ethics and Public Relations: A Proactive and Dialogic Approach

Blogging: The New Computer "Virus" for Employers.

Spreading the Word with Moblogs - Building Mobreputation

ORGANIZING VIRTUAL ENVIRONMENTS: NATIONAL UNION DEPLOYMENT OF THE BLOG AND NEW CYBERSTRATEGIES.

Blogging and Hyperlinking: use of the Web to enhance viability during the 2004 US campaign.

Web 2.0 Connectedness, Sharing and the Social Internet.

Blogs and the Bloggers Who Blog Them: An Analysis of the Who, What and Why of Blogging.

The ethical dilemma of blogging in the media and consumer landscape

Use of innovative technologies on an e-learning course.

Is It Time to Convert? Migrating Static Pages to Database-Driven Web Sites.

"The Vulgar Spirit of Blogging": On Language, Culture, and Power in Persian Weblogestan.

The Power and Politics of Blogs.

New media and Internet activism: from the `Battle of Seattle' to blogging.

Blending by Blogging: weblogs in blended learning initiatives.

Social Software Development Environments.

Your Life in Snapshots: Mobile Weblogs.

Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics and WOM typologies

Gender Differences in Cultural Acceptance and Career Orientation Among Internationally Mobile and Non-Internationally Mobile Adolescents.

Using ubiquitous computing in interactive mobile marketing.

Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics.

Mobile marketing: an analysis of key success factors and the European value chain.

Ontology-based personalized couple clustering for heterogeneous product recommendation in mobile marketing.

Mobile marketing: the role of permission and acceptance

Can mobile services facilitate commerce? Findings from the Greek telecommunications market.

Mobile Permission Marketing: Framing the Market Inquiry and WOM Landscape

Building brand dialogue with mobile marketing and word of mob

An Empirical Examination of Customer Perceptions of Mobile Advertising.

Effects of watermark and music on mobile message advertisements.

Using ubiquitous computing in interactive mobile marketing.

Factors influencing consumers' willingness to accept mobile advertising: a conceptual model.

Mobile advertising adoption by multinationals.

Consumer Attitudes Toward Mobile Advertising: An Empirical Study.

A recommendation mechanism for contextualized mobile advertising.

An assessment of value creation in mobile service delivery and the moderating role of time consciousness.

Mobile commerce integrated with RFID technology in a container depot that rocks

Value-based Adoption of Mobile Internet: An empirical investigation for consumer goods manufacturers

The conceptualization and measurement of m-commerce user and brand satisfaction.

Design aesthetics leading to m-loyalty in mobile commerce and brand leadership

R&D knowledge management in a telecommunications consortium: an actornetowork perspective.

Evaluating the technological characteristics and trust affecting mobile device usage.

Exploring m-commerce in terms of viability, growth and challenges.

An Empirical Examination of Customer Perceptions of Mobile Advertising.

The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

The mobile service industry: strategic challenges and future business models to build mobile communities

Investigating the dynamics of the m-commerce value system: a comparative viewpoint.

What Is Personalization? Perspectives on the Design and Implementation of Personalization in Information Systems.

Havana agents for comparison shopping and location-aware advertising in wireless mobile environments.

Researching the socio-cultural context: putting social representations theory into action.

Using ubiquitous computing in interactive mobile marketing.

Location-Aware Query Resolution for Location-Based Mobile Commerce: Performance Evaluation and Optimization.

An Exploratory Study of Killer Applications and Critical Success Factors in M-Commerce.

Contextual effects on the usability dimensions of mobile value-added services: a conceptual framework.

An examination of the determinants of customer loyalty in mobile commerce contexts.

Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics.

Key issues for the design and development of mobile commerce services and applications to generate WOM and mob communities

Developments in the M-Commerce Value Chain: Adding Value with Location-Based Services and Mobile Hubs

DEPLOYING MOBILE AND INTELLIGENT AGENTS IN INTERCONNECTED E-MARKETPLACES.

Mobile Identity Management: An Enacted View.

Mobile Business: Technological Pluralism, Social Assimilation, and Growth.

DELIVERY OF PERSONALIZED AND ADAPTIVE CONTENT TO MOBILE DEVICES: A FRAMEWORK AND ENABLING TECHNOLOGY.

Designing appliances for mobile commerce, retailtainment and brand community building

A recommendation mechanism for contextualized mobile advertising.

Exploring the Implications of M-Commerce for Markets and Marketing and Consumer Management

A Moving Target: The Mobile-Commerce Customer that Generate Mobile Communities

Why Companies Should Have Open Business Models to Build Mobile Communities

The era of openness: Open innovation is now a recognized management tool.

INNOVATING BUSINESS MODELS WITH CO-DEVELOPMENT PARTNERSHIPS.

Selective revealing in open innovation processes: The case of embedded Linux.

Innovating the innovation process with brand communities

Beyond high tech: early adopters of open innovation in other industries.

Free revealing and the private-collective model for innovation incentives in brand communities

Toolkits for idea competitions: a novel method to integrate users in new product development in special communities

Challenges of open innovation: the paradox of firm investment in open-source software.

Extreme customer innovation in the front-end: learning from a new software paradigm.

Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice.

The industrial dynamics of Open Innovation-Evidence from the transformation of consumer electronics

Managing the Risk of Customer Integration and Community Design

Open Innovation Or Open House: How To Protect Your Most Valuable Assets.

Ultimate Question: For Driving Good Profits and True Growth

Blowing the Whistle on Bad Profits.

The Unbearable Likeness of Being Digital: The Persistence of Nonverbal Social Norms in Online Virtual Environments.

Does Your Branding Need a Second Life?

Forward Thinkers Push Reverse Product Placement.

Second Life and Google Earth are transforming the idea of architectural collaboration to push offline brand communities

Second Life Adds a Library Space of Brand Communities

Reverse Product Placement in Virtual Worlds and Communities

Major brands want slice of virtual world and integrate branded entertainment

Second Life natives express their views on brand settlers and consumers

Reuters Launches Virtual News Bureau in Role Playing Game.

Using Massively Multiplayer Online Role Playing Games for Online Learning.

NAPSTER'S SECOND LIFE?: THE REGULATORY CHALLENGES OF VIRTUAL WORLDS.

Avatar Happenings: Activating Liveness in Online Environments.

The visual characteristics of avatars in computer-mediated communication: Comparison of Internet Relay Chat and Instant Messenger as of 2003.

Cross-cultural differences in recognizing affect from body posture.

Real-time 3D video avatar in mixed reality: An implementation for immersive telecommunication.

A Longitudinal Study of Task Performance, Head Movements, Subjective Report, Simulator Sickness, and Transformed Social Interaction in Collaborative Virtual Environments.

Pilot Study for Assessing the Behaviors of Patients with Schizophrenia towards a Virtual Avatar.

MAUI avatars: Mirroring the user's sensed emotions via expressive multi-ethnic facial avatars.

The Influence of Avatars on Online Consumer Shopping Behavior and Community Building

Avatars are people, too: PR in the virtual world.

Electromyographic responses to static and dynamic avatar emotional facial expressions.

The Effect of Behavioral Realism and Form Realism of Real-Time Avatar Faces on Verbal Disclosure, Nonverbal Disclosure, Emotion Recognition, and Copresence in Dyadic Interaction.

Being There Together and the Future of Connected Presence.

Neural Representations of Self versus Other: Visual-Spatial Perspective Taking and Agency in a Virtual Ball-tossing Game.

Should remote collaborators be represented by avatars? A matter of common ground for collective medical decision-making and community processes

The Demographics, Motivations, and Derived Experiences of Users of Massively Multi-User Online Graphical Environments.

Optimal assignment of distributed servers to virtual partitionsfor the provision of immersive voice communicationin massively multiplayer games.

An intelligent electronic rental car assistant.

Learner interaction management in an avatar and chat-based virtual world.

The Avatar as Consumer.

The Hand Is More Easily Fooled than the Eye: Users Are More Sensitive to Visual Interpenetration than to Visual-Proprioceptive Discrepancy.

A Study of the Feasibility and Effectiveness of Dual-Modal Information Presentations.

Something for Nothing: Understanding Purchasing Behaviors in Social Virtual Environments.

Designing Action Games for Appealing to Buyers.

Collaborative Virtual Environment Technology for People With Autism.

Buddy Bots: How Turing's Fast Friends Are Undermining Consumer Privacy.

Experimental Results of Affective Valence and Arousal to Avatar's Facial Expressions.

Transformed Social Interaction, Augmented Gaze, and Social Influence in Immersive Virtual Environments.

Enhancing collaboration in virtual reality applications of branded communities

Online Consumer Trust and Live Help Interfaces: The Effects of Text-to-Speech Voice and Three-Dimensional Avatars.

VIDEO PROCESSING AND UNDERSTANDING TOOLS FOR AUGMENTED MULTISENSOR PERCEPTION AND MOBILE USER INTERACTION IN SMART SPACES.

Hierarchical Animation Control of Avatars in 3-D Virtual Environments.

Virtual characters facial and body animation through the edition and interpretation of mark-up languages.

CITYCLUSTER: "From the Renaissance to the Megabyte Networking Age": A Virtual Reality and High-Speed Networking Project.

Nicotine Craving and Cue Exposure Therapy by Using Virtual Environments.

An interrogative visualization environment for large-scale engineering simulations.

Behaviourally rich actions for user-controlled characters.

Near-video realistic synthetic talking faces: implementation and evaluation.

Factors That Influence Presence in Educational Virtual Environments.

MASCARET: A Pedagogical Multi-Agent System for Virtual Environment for Training.

Perception of Shared Visual Space: Establishing Common Ground in Real and Virtual Environments.

Addictive Consumption of Avatars in Cyberspace and Communities

Neural Correlates of First-Person Perspective as One Constituent of Human Self-Consciousness.

A comparison study of evolutive algorithms for solving the partitioning problem in distributed virtual environment systems.

The Price of Bodies: A Hedonic Pricing Model of Avatar Attributes in a Synthetic World.

Visual interactive stimuli techniques: interactive tools for exploring data using behavioral animation.

Beyond Global Arrogance: The Avatars of New Transnational Spaces.

Visualization of Respiration in the Embodied Virtual Communication System and Its Consumer Evaluation.

An Eye Gaze Model for Dyadic Interaction in an Immersive Virtual Environment: Practice and Experience.

A Real-Time Interactive Nonverbal Communication System Through Semantic Feature Extraction as an Interlingua.

Can We Sell a Virtual Object in a Virtual Society? E-commerce Evaluations in PA?2, A Personal Agent-Oriented Virtual Society.

Effects of Handling Real Objects and Self-Avatar Fidelity on Cognitive Task Performance and Sense of Presence in Virtual Environments.

The Performance of Automated Speech Recognition Systems Under Adverse Conditions of Human Exertion.

Capturing Behaviour for the Use of Avatars in Virtual Environments and Real Life Brand Communities

The Effect of the Agency and Anthropomorphism on Users' Sense of Telepresence, Copresence, and Social Presence in Virtual Environments.

The artist and the Internet: a breeding ground for deception and community bashing

Avatar Body Collision: enactments in distributed performance practices.

Developing multimodal intelligent affective interfaces for tele-home health care.

Social Anxiety in Virtual Environments: Results of a Branded Pilot Study.

Sonic Intelligence as a Virtual Therapeutic Environment.

Multiplicity, instability and sunspots in games and brand communities

Avatars in Clinical Psychology: A Framework for the Clinical Use of Virtual Humans.

Social Inhibition in Immersive Virtual Environments.

Emotion Disc and Emotion Squares: Tools to Explore the Facial Expression Space.

'What is my avatar seeing?': The coordination of 'out-of-body' and 'embodied' perspectives for scene recognition across views.

Creolization or Prodigalization? The Many Avatars of an Indo-Singaporean Food Consumptionscape.

User Satisfaction through Empathy and Orientation in Three-Dimensional Branded Worlds.

An Experiment on Public Speaking Anxiety in Response to Three Different Types of Virtual Audience.

Avatarculture: Narrative, power and identity in virtual branded world environments.

Performance-Driven Facial Animation: Basic Research on Human Judgments of Emotional State in Facial Avatars.

Collaborative Virtual Environments that captures the consumer

Meetings in a distributed group of experts: comparing face-to-face, chat and collaborative virtual environments.

The Vertex Project: Children Creating and Populating 3D Virtual Worlds.

Real-Time Simulation of a Stretcher Evacuation in a Large-Scale Virtual Environment.

Presence in Shared Virtual Environments and Virtual Togetherness.

Virtually Criminal: Discourse, Deviance and Anxiety Within Virtual Communities.

APPLYING ARTIFICIAL INTELLIGENCE TO VIRTUAL REALITY: INTELLIGENT VIRTUAL ENVIRONMENTS.

Small-Group Behavior in a Virtual and Real Environment: A Comparative Study.

Representing Bodies in Virtual Space: The Rhetoric of Avatar Design.

Marketplace: from Agents and Avatars to the Information Personae.

What Is Word of Mouth?

Develop viral-ready messages that stay in the brain

Open Innovation and Live Research

Practical tips to get you started with your own buzz campaign

Convert WOM into sales and long-term market share

Understanding WOM Networks to Launch Successful WOM Campaigns Across Europe

Jetrosexuals and Transumption

Virtual Worlds as Interactive Television and WOM Hub of the Future

Create Power Packed list of keywords for your brand and hungry Google

Learn How to Get into The Mind of Youth Influencers

Explaining the thinking behind the use of WOM and how it ties into the overall corporate strategy and marketing mix

WOM - Receiving and integrating feedback from the public

Hear how early warning of negative WOM has helped leading brands mitigate damage to perception

How Second Life is changing the effectiveness of viral marketing

Social shopping and advertising: welcome to the world of 'prosumers'

The Future of Second Life and beyond

Understand how WOM improves brand value

Learn to share word of mouth responsibilities with your marketing, customer service, management and sales teams

Discover how WOM power comes from disrupting markets and economics

Achieve WOM by creating your own unique experience a long the brand touchpoints

Mobile Communities

Alternative Media - Video and Gaming, What Do They Mean for Today's Marketer?

Big Brands and Word of Mouth - How the succeeded and failed sometimes

What does open source mean to your business?

Artificial Intelligence that Produces Motivators for WOM

Learn how to turn positive Word-of-Web into positive Word-of-Mouth in the real world

Understand how to deal with cross-departmental issues

Learn the right way to create brand communities

Create a magic media plan invoking the power of WOM

Mobile Tagging and GPS Graffiti

Wifi-Communities

Meet the worlds finest WOM expert, specialist and researchers

Reaching out to highly connected people that love to talk about your brand

What is the business wisdom brewed from the grounds of starbucks corporate culture

Generating innovative WOM through the tapping of natural curiosity

Ascertain which tone of voice you should use to attract the attention of your customers

Social campaigning techniques that could be achieved with highly cost-effective impact

Learn to convince the skeptics in your company that word of mouth is important and necessary in the future

Using WOM and Accelerating business growth through customer advocacy

50+ Flocks and Grey Communities

Social Bookmarking

From Stores to Steam, Bringing Your Brand in Gaming Environments to Market

Consumers in Control: Respect, Trust and Marketers Learning to Live with It and its consequences

Understand the demographics and psychological state of mind of virtual world participants so you can plan your presence accordingly

Digital Convergence - Learn how to convert your online fans into buying customers

The Economics of Evangelism and Word-of-Mouth

Do traditional marketing tactics work in Social Media and Virtual Worlds?

Using WOM to attract new customers, employees and franchisees

Are your existing customers the best Womster, evangelists, fans?

Discussing the demand side methods of tapping into the consumers audience own motiviations harnessing their energies

Small group discussions with the leading people in the field.

Examining the undeniable impact of negative WOM from your own staff

What to do when the conversation goes negative?

Why do people get inspired to share a message?

Planned Spontaneity

Find out which WOM strategies work and just don't work

Location-Based-Services 2.0

The Power of WOM in the Pharmaceuticals and Healthcare Industry - Good vs. Bad

How to market via wom text messages

Learn from proven trials that directly correlates positive WOM and increase your sales

Understanding What People are Saying About Your Brand - Learn to Listen

How to identify active talkers in your database

Learn to plan and execute the kind of high-profile brand activities that get talked about

Ethical guidelines for working with bloggers

How to keep conversations going

Extending WOM to Mobile: Mobile 2.0 or even further?

Messages that influence influencers

Understand what gives your customers the giddyup to talk in the future

Get a grip on the latest WOM methods and tools

Creating A Brand Ambassador Program that Hits the Road

Learn how to integrate WOM into the marketing mix

Weigh the impact of different WOM techniques

What does viral, buzz and experiential marketing mean and do straight definitions truly exist

How word of mouth changes advertising

How to deal with cross-departmental issues

Learn the terms, definitions and systematics used in WOM-speak

Offline conversation starters

Managing long-term WOM relationships

Is WOM simply about having a great product and great service or brand?

How WOM changes Advertising

Understanding the Size, Composition, and Behavior of the Blogosphere in Europe

How to assess needs, address challenges and start conversations within the BtoB marketplace

Optimizing WOM - What words produce sales?

Tools that accelerate WOM

Learn to engage your biggest critics

Understand how to maintain relationships with influencers and ambassadors

Learn why consumers are so eager to post content online and get emotional rewards

Using Community Outreach to Build WOM and Buzz

Understand how to generate consumer insights through blogging

Learn from Previous Consumer Engagement Initiatives

How to enable conversations with fans and enthusiasts

Identify, recruit, and utilize existing Word-of-Mouth Soldiers and Evangelists

How to add viral elements to your communications

Be part of multiplayer games and generate Word of Mouth through the use of games

Find tools for generating online and offline word of mouth

Creating buzz and wom marketing through mobile social networking

Learn to do business in online communities and other collaborative brand friendly environments

Learn from research projects out of loopy experiments at BSI

Finding Influentials and Advocates in Your Product Category and Industry

Learn the role of marketers in social media and social network environments

Using Word of Mouth to Find New Customers and Use them the honest way

Getting 50 WOM Ideas that you can launch tomorrow for easy money

Learn to harness word of mouth to build a long-lasting brand

Learn to make actionable use of consumer generated data

Use word of mouth to stimulate new product trials and increase sales volume

Learn how to do real good in a virtual worlds and existing communities

Understand how to find your most passionate customers and light-loyals

Why People Talk: Consumer Behavior and Word of Mouth Motivations

Discover new, buzz-worthy and viral ways to spark positive brand conversations

Understand how to build the grassroots buzz marketing street marketing ROI video game

How does WOM impact your brand and sales?

Discover the Community Value Creation Index and how to use it

Using Social Networking Applications to Drive WOM and Your Sales Force

Learn what makes evangelists special and worth talking

Discover strategies for motivating your customers to talk and co-create your brand and products

Launching a Brand with Word of Mouth and Viralism

How to move beyond word of mouth campaigns toward a word of mouth strategy and mission

Meet friends at this viral marketing conference

How to unleash the idea virus and viral messages

How to measure your word of mouth ROI and Community ROI

Learn how to quantify the impact of word of mouth

How to establish and maintain editorial quality from women and teens online

Discover strategies for building relationships with both advertisers and bloggers that love women and teens

Meet marketers at this advertising marketing future conference

Learn how to push social interaction for small and medium sized business

Learn to build conversation-worthy content that will be spread

How to Use Blogs to Keep the Buzz Going and Viral all the time

Discover the importance of transparency and honesty

Learn blog dos and don'ts best and worst cases

Innovators, Connectors, Buzzers, Salesmen, Mavens and BSI: Fitting the Tipping Point Groups into the Komjuniti Schema

How to Integrate Word of Mouth into Your Advertising and Media Plans

Learn how you get the brand message included in the word of mouth conversation without looking silly

How to add word of mouth to your integrated communications plan

How to evangelize employees of your company

How to monitor and measure viral video success and sales forecast

Find the right destinations to get your word of mouth offline

Discover the tools you need to create word-of-mouth-worthy advertisement material

Customer Profiling: Understanding the Drivers of Consumer Purchasing Behavior and WOM Motivation

How to build a bridge between online and offline word of mouth and convert consumers into buyers

Discover online tools that will improve your offline brand reputation

When does User Generated Media Go Viral and How it Could Fit your Brand

How to build long lasting relationships with customers and brand advocates

How to link and promote within the blogosphere

Define and 'Refine' 'Buzzable' messages with your Opinion Leaders and Lead-Users

Techniques for increasing the momentum of WOM and referral marketing in the real world

Should bloggers enjoy freedom of the press?

Youniversal Pictures and Personal Branding

Learn how to apply word of mouth as a business model and brand driver

Track your viral efforts online and old school.

State of the Industry in Europe: "Word of Mouth Rising"

Building Brand Communities to Generate Untapped Intelligence

Dynamic Search-Engine Marketing

Transforming Brand Preference from Digital Platforms into Real Life

Impact the need-to-know agenda of the leading research intelligentsia

A Virtual Worlds and WOM Road Map - where is it all going?

What the dot com industry can learn from WOM and vice versa

How to Use Google AdWords to Push a WOM Campaign

Details of campaign results and justifying the cost per dialogue through elevated ROI

Controlling Buzz - Keeping it positive - staying in focus

Analysing improbability against marketing authenticity

Creating Buzz Through Video Games and Game Communities

Understand What Viralculture Means to Your Brand

Avatar Based Marketing - What Is the Future for Real-Life Companies Marketing to Second Life Avatars?

Parasite Kids/Singles and Third Place

How to track word of mouth campaigns' impact on your bottom line and further

Quality over Quantity - It's not how many consumers you know, but how well you know them

Details of the upcoming Viral and PR marketing campaigns

Understand how to use social media

MySpace - A Place for Brands?

Channelling brand communities - how to embrace the trend

Advice from seasoned content creators to those just starting out

Games 3.0 - Developing Games for the Commercial Use

Gaming that Produces WOM - From Systems to Space to Self

What makes a message go so viral?

How smart companies and brands get people zalking

Crowd Sourcing

Seeding and sampling: How to start the conversation

Deal squarely with negative WOM and tweak it to the positive

Community Bashing

Are your existing customers already the best evangelists?

Who from your staff should be participating in the conversation with clients and consumers?

Understand How Blogs Are Changing the Ways Businesses Talk with Customers

Discover ways to engage consumers with social media and understand the effects on your brand

Can effective WOM campaigns be created as completely open and transparent marketing?

The Internal Sell: How to Make the Business Case with WOM in-house

Why consumers have become so skeptical of traditional advertising

Social Branding

Why some consumers talk (and why some won't and don't)

Beyond Broadcasting - From Participatory Culture to Participatory Democracy

Award-Winning WOM Case Studies

Understand how to leverage interactivity, immersion, scalability and intense user involvement in brand communities

Learn How to Gain from Multiple Virtual Worlds without Fuzzying the Brand

Understand how to create mobile buzz and word of mob

Dances with Communities - What is the use of brand community management

How will Word of Mouth affect the brand advocates of the futures - from Gen X to Gen Y

Business Blurring and Convergence

Creating a meaningful and definite brand buzz

Glocalisation

Encouraging staff to take on board the values and selling points of the company

Why do people get inspired to share a messages and contents?

WOM Product-Kits

Geo-Marketing and Earthmarketing

Mobile Hubs and RFID WOM

Grow with long-term Word-of-Mouth

Listening to your consumers and getting them to share ideas with you and their friends

Know the rules for properly identifying your team and brand community teams

Learn the key ingredients to powerful and successful WOM Marketing

Cases of using word of mouth in fully integrated campaigns

Retro-Obsolescence

When are bloggers acting as journalists and what are the consequences?

Learn the correct methods of disclosure and identification of potential consumers

Learn What Wikinomics Is and How to Profit From It!

Brandience

Tools that enable you to benchmark yourself against the best WOM brands

Geostreaming

Second Life

How to identify active talkers in your database

Deconstructing the buzz around Word of Mouth

Build business cases for WOM

When are bloggers acting as journalists?

Discover the change in fundamental balance between consumers and marketers

Should bloggers enjoy freedom of the press?

Discover tools and techniques for getting your customers to talk

Adding viral elements to your communications

Using WOM metrics with other marketing data for maximum impact

Building lasting conversations

Examining the research data showing how much WOM influences buying in different product types

When your customers are the biggest advertisers

How ads cause word of mouth -- or even stop it?

How to contact bloggers with a story idea that both of you like

Mapping the Conversational Geography of Word of Mouth Marketing in Europe

WOM impact measurement of corporate and sub-brands

How to use blogs to manage your brand image

Do anonymous bloggers deserve press privileges?

Is Word of Mouth Marketing the new TV Commercial, or just the latest fad?

Building a Social Network for Fans and Enthusiasts

Evangelizing Consumers and Fans with Brand Benefits

Creating a Buzz And Keeping It Positive to the End

How to inform, educate and convert your consumers about your brand benefits

Learn about unique strategies and tactics for evangelizing your customers

How to get people to use the forward-to-a-friend link

Giving and Receiving in Second Life

How to seed products effectively with your target audience and consumers

Web 2.0: How agencies must adapt to leverage user generated content as a means to insert brands into today's culture

Find out why commercial campaigns fail in online communities and existing brand communities

How does Web 2.0 and Word of mouth marketing fit together

Does WOM make classical advertising unnecessary?

Using WOM metrics, ROI and CROI with other marketing data for maximum impact

Understand to effectively train and deploy loyal brand lovers and experts

Using Negative Buzz To Your Own Advantage

Using Word of Mouth to Increase Your Net Promoter Score

How to advertise successfully and appropriately within social networks and media

Find out how to engage loyal customers and reach recommending professionals

Understand how to generate positive word of mouth with positive and slightly incongruent actions

Discover and learn how to use the tools you need to build a truly enthusiastic community of fans Learn to listen to what your customers are saying and what they really mean

Is customer experience and product design more important than your classical message?

Optimize your Marketing Mix and Word of Mouth Campaigns

Understand how to drive Brand Advocacy with Special Events

Maintaining standards in virtual communities and online environments

Discover ways to engage your customers in new product development and open innovations processes

How even the last engaging brands can create devoted followers

Discover which WOM approaches and strategies work best in different industries

How to do PR and brand entertain on sites like MySpace and YouTube

Learn how to seed and create compelling messages that go viral

Learn to build interest, desire and advocacy around a new product brand launch

Learn to use, integrate and measure buzz, consumer-generated media, social networking, and brand ambassador techniques

Organic vs. Amplified word of mouth: Is WOM a function of customer experience?

Reaching Female and Youngster, Teen Influencers Online and Offline

Why You Can't Measure Word of Mouth Effects by Standard Methods

How to create branded content, entertainment, surveys, and sponsored blogs and pods for a female audience

Get the tools and techniques you need to measure influence online and offline

Understand how to deploy your own Web 2.0 marketing strategy

How to Initiate Offline Word of Mouth in Europe, USA and Asia

Find out how to create videos and content that people will forward to their friends and social networks

How to Create Customer Evangelists and honest Fans

Learn to use blogs to promote your brand and products

How to get maximum visibility, clickrates and engagement for your blog

The ROI of Word of Mouth: Measuring The Impact Of WOM In Your Marketing

Where should you handle Word of Mouth Marketing - Advertising, Research, Marketing or Public Relations?

When Consumers Control the Message and Real People are the Biggest Advertisers

Why fundamentally good brand products and services work better than commodities

Understand the Fon-Router Viral Campaign and Wifi-Community

How to convert conversations into ads and convert consumers into brand lovers

Understand what real people are saying about your brand in the real world

How to use blogs to manage your brand image and customers

The reach and power of consumer-created media in todays advertising environment

How to use Google, Digg, wikis, LinkedIn, Xing and widgets as marketing tools

How to Use YouTube, MySpace and CyWorld as an Effective Marketing Tool

Consumer-Generated Content and the Traditional Media: Friend or foe?

Understand and cooperate with your biggest critics

Learn to build consumer relationships via online communities that are easy to handle

Paid brand message vs. consumer-co-produced messages - what rules?

Brand Communities - Word of Mouth Building Via the Personal Touch

Consumer Control

Implement your very own WOM marketing program

Find out why word of mouth and customer generated media is the wave of the future

Understand the key factors why consumers share content

Trends that are going to continue to drive the world marketing industry

How WOM directly impacts your brand and sales. And how to show it

Hiring, Retaining and Building Talent in the Digital Age for your Brand - Learnings from Lonelygirl 15

What could we learn from skateboarding-, surfing- and snowboarding-communities?

Integrated Marketing - Merging Virtual Activities with Real World Activities

MyVideo killed the Video Star - Learnings for the next decades

Learn How to Write aCompelling Copy for Google AdWords

Social Networking and the Growth of the Wisdom of the Crowds

Creating Buzz Through Interactive Online Campaigns

Incorporating WOM with your wider marketing and PR activities

Understanding the Legal Limits and Ethics on Seeding Buzz

How Brands Can Build Their Own Media and WOM Channel

Mono Integration for Scripters and Developers

Learn from real cases that worked. No iffy abstract theories!

Not All Buzz and WOM is Created Equal: Understanding Which Consumer Conversation Mean the Most to Your Brand

Learn why happy customers do not in itself start positive Word of Mouth

Live communications - Mobilising your customers through emotional engagement

Push online WOM into the real world

Understand the Mobile Marketing Ecosystem to launch WOM Campaigns effectively

Exploring WOM Methodology: Online v. Offline Strategies

Virtual World Consumer Behaviors and The Evolution of Social Networking - How to Plan for it

The Imago Effect - Avatar Psychology

2D web and 3D virtual communities - From Virtual Laguna Beach to Nickelodeon's Nicktropolis

Social Gaming

How to effectively and honestly participate in social media environments

How word of mouth impacts your other marketing efforts

Villaging and Network Ties

Learn from Mobile to WOM Marketing

Consumer Generated Media Research

Understand the messages that influence influencers

What could we learn from citizen marketers?

Leveraging Word of Mouth to Fuel A Successful Product Launch

Find out where you can and can't go for full understanding before planning a WOM campaign

Using social campaign methods to deliver experiential marketing

How to identify active talkers and advocates in your database

Word of Mouth as a part of the corporate strategy - When WOM hits the board room

Learn to motivate and inspire your most influential customers

Embedded Branding

Top Technology Trends to Target Better WOM

Understand influentials vs. the average Joe and Marry

What does ROI mean in Virtual Worlds and Consumer Generated Media

Take a look at emerging platforms coming to market to understand the WOM potential for your brand

Understand the appropriate techniques and etiquette for working inside existing brand communities

Beyond classical advertising - Marketing Innovation to truly engage with your customer and clients

Mining Word-of-Mouth Communities and Mobile Environments

Tryism

Examining the pitfalls of WOM and the long term damage of poor campaigns

Get to know the critical issues of your fellow conference participants in WOM planning and measurement

Discover how blogs and social software are impacting the WOM universe in the future

Seeding and sampling: How to start the conversation about your brand

Mediafragmentation

Reaching out to highly connected people

Disruption and Visual Communication

Word of Mouth and Brand Emotion Touchpoint Analysis

What make Corporate Blogs Great and Consumers Believe

Word of Mouth within the Traditional Media Experience of Brands

How much does WOM impacts on the business and the brand

Creating genuine two-way brand communication through feedback loops

What consumers learn about your WOM messages?

Learn to create a brand ambassador program that last forever

Understand what kind of content people forward to their friends



What do you do when the conversation goes negative?

Learn how to use mobility to extend your WOM campaign

Learn to understand what people are saying in the real world

Learn to share word of mouth responsibilities with your marketing, customer service, and sales teams

Mobile Cocooning 2.0

How a brand built t ground-up using WOM

Mobile Widgets - Online Widgets

Learn to convince the skeptics in your company that word of mouth is important

Drawing out which WOM techniques are most relevant to individual markets

Learn the rules of wireless marketing and branding

Name your critical mission. Then launch into a WOM exploration

Creating a complete wom media plan

How to advertise successfully and appropriately within social networks

Maintaining standards in virtual communities

Defining the clear value of WOM to the board and keeping control of the projects

When must bloggers demonstrate journalistic accountability and effectiveness measures?

Business Blogging does it really work?

How co-creation of content for and within social media networks creates business value

Word-of-Mouth terminology framework

Brand messages people do want to share!

Discover online tools that will improve your brands offline reputation

How to keep conversations going and going and going

Best practices in using mobile devices to extend your word of mouth campaign

Learn to generate pre-launch buzz and viral campaigns

How to increase brand awareness among your clients and consumers

Your Social Networks: Ultra-Connected Online Word of Mouth and Beyond

Use social media to create word of mouth and wom the world

Discover creative ways to educate consumers about your products and services

Creating a complete media plan for WOM and Marketing

Understand how to earn money in Second Life

Find grassroots strategies for generating word of mouth

Learn how to create your own communities and working with independent ones

Find out how and when your brand fits to Second Life

How to generate word of mouth out of international sponsoring activities

WOM and the Media Plan - Measuring Which WOM Strategies Work Best and Worst

Is WOM the media channel of the future?

Enable peer-to-peer buzz on college campuses and Universities

Get the Essential Word of Mouth Toolbox - 10 techniques that every marketer needs to master

Learn how to get customers talking with unique word-of-mouth-worthy brand events and promotions

Understand how to connect with customer feedback and critical issues

Discover effective tell-a-friend strategies for turning existing consumers into your brand salespeople

Starting a Brand Ambassador Movement with your beloved brand evangelists

Understand how to enable lasting conversations that are real and honest

Optimizing WOM: Which Words really work

How to turn your customers into brand marketers and communicators

Learn and understand the honest way how to make your customers feel special

What are the real secrets of word of mouth marketing?

How to get consumers excited about your brand and products

Convert negative WOM into positive WOM by excellent complaints-handling

Using PR as an Integrated Marketing Tool that pushes WOM

Learn to use local media outlets to generate buzz and viralism

Understand your target audience in social networks

How to create a comprehensive word of mouth campaign strategy and tactics

Discover how to give your word of mouth efforts legs and longevity as a health brand

Understand what is the value of a promoter or detractor to the bottom line

Learn campaign strategies that work with women

Word of Mouth Marketing a function of Brand Emotion?

Learn campaign strategies that work with women and teens

Why Some Word of Mouth Ideas Survive and Others Die

Understand your colleagues and network at this buzz marketing conference

Word of mouth marketing in music industries and financial services

How to use video-sharing and peer-to-peer websites

How to monitor and measure viral video success and carry-over effects

How to link and promote within the blogosphere of consumers

Learn to write word-of-mouth-worthy content

The Blog Universe: Influencers, Early Adopters and Online Tenure Rolled into One Big Marketing Mix

Learn to use word of mouth to make your traditional marketing vehicles more effective and buzz worthy

Understand the tool mix that Accelerate WOM Blogs, Communities, Emails, Samples, and More

How to use research to drive your advertising decision making

Learn to build conversation-worthy content in online communities

How to Create WOM-Worthy Destinations Online and Offline

Learn to sustain meaningful and reliable conversations

Understand what makes web content go viral and why consumers make it viral

The Masses are the Message - Integrating Influencers, Evangelists, Agents, and Fans into your marketing mix

Learn to use blogs to promote your brand the ethical way

Understand how to implement a sustainable word of mouth program into your marketing mix

Finding the right creative partners and effectively working with multiple players to push WOM

Discover tools and techniques for starting offline conversations that produce sales

Learn how to create word of mouth with the WOM mix of microsites, blogs, podcasts, and more

Put the Money Where the Mouth of the Consumer is: How Marketers can Shape, Measure and Demonstrate the Impact of Word of Mouth Marketing

What are the implications for future campaigns because of WOM?

Get the latest WOM and Brand Community measurement frameworks

Ethno Communities - Immigrant Status and Community Marketing of Investment Products

Building brand community among ethnic diaspora in the USA and Europe: Strategic implications for community marketers

Ethnic brand community marketing efforts in cosmetics industries

The Civil Rights Movement and Social Sensitivity in Brand Communities: Toward an Understanding of African American Consumer Behavior in Social Networks

Growing Eastern European base adds to ethnic brand community equation

Identifying and reaching an ethnic market: methodological issues

Managing employees as ethnic community marketers

The Lure of Ethnic Marketing and Ethnic Brand Communities



Minority business increase via cross-ethnic marketing and brand communities

Hispanics Now a Mass Market In Their Own Right in their own territory: Ethnic brand communities

BRAND COMMUNITY MARKETING STRATEGIES IN A MULTI-ETHNIC ENVIRONMENT OF BRANDS

Community Programs, ad campaigns reach out to members of ethnic communities - a critical survey about marketing effectiveness

Ethnic community marketing targets powerful Polish and Turkish sector in Europe.

How retailers look to sharpen ethnic brand community efforts

Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience

Ethnic brand communities as a significant part of today's marketing environment - strategies to build solid, powerful and authentic ethnic communities

Communicate with your customers through their cultural and ethnic communities and events

Implement your ethnic brand community by selection of WOM advocates to meet the communities' needs and desires.

Ethnic brand communities tend to have high purchasing power - from ethnic brand awareness to buying products

African, Hispanic, and Asian Americans as Consumers of Branded Communities

How to market with ethnic brand communities in the ethnic media arena

Creates multilingual media and marketing campaigns for manufacturing companies

Community Marketing to Ethnic Minorities in Germany, Britain, France and Spain

Positive Imagery and Community Development in Ethnic Marketing: Contemporary Strategies for Success of Ethnic Brand Communities

Ethnic Community Branding: How to work with the challenge of cultural diversity

Ethnic Brand Communities - Turning Obstacles into Opportunities

How to make the most out of ethnic partnerships in ethnic brand communities

The ethnic community continuum - How should we work with ethnic groups in communities

Multicultural marketing strategies at ethnic brand communities - what could we learn from the past?

Ethnic Communities - Celebrating Multiculturalism and WOM Power among Ethnic Groups

Ethnic Opportunities - Marketing to Ethnic Groups via Cultural Brand Communities

Ethnic Targeting - How Brand Communities could be successfully converted into profitable customer groups

Ethnic self-awareness and ethnic community response

Ethnic consumer distinctiveness: the influence of social status on group identity and brand community persuasion

The Effects of Community Ethnicity and Product on Purchase Decision Making



Hispanics: Creating, Mirroring and Setting Intercultural Trends in Ethnic Communities

Community Effectiveness of ethnically oriented brand communities

Qualitative research among ethnic minorities and ethnic communities

Evaluating The Market Opportunity For Packaged Foods Brands To Enter The Asian American Community

Understanding The Influence of "Acculturation" on Consumer Behavior - The Hispanic Marketer's Vital Lens of Ethnic Communities

Getting More Bang For Your Multicultural Qualitative Research Dollar through Ethnic Communities

Evaluating A New Context For Customer Intimacy: Culture Points and Ethnic Communities Revisited

Turkish Community Marketing - Advanced Turkish Brand Community Approaches and Success Factors of Ethnic Communities

Building Multicultural Grassroots Relationships through Ethnic Communities

Asian-American Consumer- Important Segmentation Brand Community Toolkit

Hispanic Internet Marketing: Reaching the most attractive Hispanic Communities

How To Build Your Multicultural Marketing Strategy Inside Out- A Game Plan For Ethnic Community Success

How Multicultural Segmentation Has Helped To Build Strong Relationships With Key Stakeholders in Ethnic Communities

The 85% Ethnic Niche: Rallying the Power of Women and Multicultural Women for Ethnic Communities and Exponential Brand Results

The Emerging Multicultural High Net Worth Population- Tapping Into Ethnic Community Growth

Ethnic Marketing Online: Portrait of the Ethnic Online Community Landscape and Population

Heralding A New Generation of Multicultural Kids-Implications For Ethnic Brand Communities and Marketers

Lifestyle Brands and Multicultural Touchpoints in Ethnic Brand Communities

New Ways To Reach Multicultural Communities- "The Heart of the Ethnic Brand"

Community User Tool Kits for Innovation - How Consumers Support Each Other and Generate Value in Brand Communities

Sharing User Experiences in the Open Innovation Processes of Brand Communities: Participatory Design Needs Participatory Communication

The politics of innovation: Why innovations need a community management

Creative Tension in the Community Innovation Process:: How to Support the Right Capabilities of Brand Community Members

Fostering Innovation Through Consumer Collaboration and Brand Community Building

Bridging the Gap Between Stewards and Creators in Brand Community Settings

A Competence-Based Model of Initiatives for Open Innovations and Brand Communities

A Multidimensional Product-Concept Model Enhancing Cross-Functional Knowledge Creation in Brand Community Innovation Processes

Exploring a Strategic Turn: Case Study of Innovation and Organizational Change in a Brand Community Productivist Dairy

Manufacturers' perceptions of managing innovation in brand communities - chances and risks of open source innovations

From Invention to Innovation: Toward Developing an Integrated Brand Community Model for Mulitnational Brands

Open Innovation process: Make sense using communities thinking

Information sharing across multiple humanitarian organizations-a web-based brand community platform for innovation reporting and growth

Designing urban knowledge in brand communities: competing perspectives on inventions and innovations

Creating value with brand community innovation: From centre of expertise to the brand industry

How much should society fuel the greed of brand community innovators: On the relations between appropriability, opportunities and rates of consumer innovation.

Innovation in knowledge intensive brand communities: The nature and geography of knowledge links in online environments

'Little Villages: The Co-evolution of Technological Capabilities and Industrial Dynamics in Competing Innovation Networks and Communities

Innovating the innovation process of brand communities

Building an innovation ecosystem in brand communities: Process, culture and competencies of consumers as co-creators

Brand Communities: How Video Games Developers Stay Ahead in Competition

Coevolutionary integration: The co-creation of a new brand community forms

Innovation and Virtual Environments: Towards Virtual Knowledge Brokers and Co-Creators

Opening up the innovation process: towards a brand community agenda

Learning from leading-edge customers at The Sims community: opening up the innovation process using toolkits in virtual environments

Community toolkits for idea competitions: a novel method to integrate users in new product development and co-creation processes

Brand community knowledge management with focus on the innovation process in collaborative networking companies and consumers

Community networking as a strategy for technology transfer and commercialization from R&D laboratories

Key success factors in new product development in online communities

Embedding a common innovation process into a global auto supplier brand community setting

Extreme customer innovation in the community front-end: learning from a new marketing paradigm

Why Do Users Contribute to Firm-Hosted Brand Communities?

Networked creativity: a structured management framework for stimulating innovation in brand communities

Drivers of Innovation and Influence of Community Clusters

Digital copyright and the "new" controversy in brand communities: Is the law moulding technology and innovation?

Brand Leadership and Innovation Processes-Development of Products and Services Based on Core Competencies in Offline Brand Communities

Intra- and inter-community knowledge spillovers: Evidence from European brand communities

Promoting retail innovation in brand communities: knowledge flows during the emergence of self-service and supermarket retailing in Europe

Managing the Risk of Customer Integration in Online and Offline Brand Communities

Evaluating Community Investment Opportunity in Open Innovation -- A Real Option Approach for Brands

The development of innovation communities and the art of brand innovation management-strategy, control and the culture of open innovations

Communities of Knowledge: Entrepreneurship, Innovation and Networks in the European Landscape

Managing knowledge in new product development in brand communities: a new management approach for innovative research departments of multinational brands

Reducing project related uncertainty in the "fuzzy front end" of brand community innovations: a comparison of German and US product innovation projects

How brand communities support innovative activities: an exploration of assistance and sharing among end-users as co-creators

Double Loop Process: The Next Innovation Paradigm of Brand Communities

Promoting Innovative Community Clusters through the Research Centre in Europe

The Construction of 'Online Communities of Practice' in the Management of Brand Innovation

Innovation through exemptions: building upon the existing creativity of employees in in-house communities

Structuring Brand Innovation: A Conceptual Model and Implementation Methodology of Brand Community Effectiveness

Mapping the business innovation process in brand communities

Innovation, knowledge creation and systems of brand communities.

Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics

The Problematic Role of Lawyers in the Creativity and Innovation Process.

The Management of Innovation: Recasting the Role of Creativity in Brand Communities

Issues in user-producer relations in the community innovation processes: The role of community managment.

At the front ends of the Innovation process: Idea development and entrepreneurship of brand community members.

The geographic sources of brand communities: Technological infrastructure and product innovation in Europe

Simultaneous Community Marketing: A Holistic Marketing Approach to Shorter Time to Market Due to Consumers as Co-Creators

Modelling the community innovation process: An empirical comparison of brand community approaches

A Model for Studying R&D in brand communities--Marketing Interface in the Brand Innovation Process.

Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics in Grey Brand Communities

Hearing what older consumers say about participation in their care in grey communities

Older Consumer Responses to Community Marketing: The Power of Subjective Age.

The Importance of Ease of Use, Usefulness, and Trust to Brand Community Consumers: An Examination of the Community Acceptance Model with Older Consumers.

Age-Related Differences in Responses to Brand Communities - Learnings for the Grey Market

Cognition, Persuasion and Decision Making in Older Consumers Communities

The relationships among family and social interaction, loneliness, community membership motivation, and dollar spending of older consumers

How older adults meet complexity in online communities: Aging effects on the usability of different brand community settings.

Community Marketing for 50+ Consumers: Findings for a better understanding of brand commuity attendance and loyalty behaviour.

The Changing Psychology of the Older Consumer in Grey Communities: The Myth of Aging Boomers' Differences from Their Parents.

Media Connections, Marketing, and Managing Obstacles in Reaching the Older Consumer in Brand Communities.

Golden-Age Gambling in Special Brand Communities: Psychological Benefits and Self-Concept Dynamics in Aging Consumers' Consumption Experiences.

Community Benefit segmentation: a potentially useful technique of segmenting and targeting older consumers in grey communities

Using Brand Communities to Improve Seniors' Awareness of Their Role in Preventing Medical Errors and Misbehavior

Serving the Needs of Mature Citizens: Strategies and Techniques for Targeting the 50+ Population

Re-Visiting Age and Consumption in Brand Communities: Older Consumers' Use of the Internet to Get Real Access

Time, Consumption, and the Older Consumer: An Interpretive Study of the Cognitively Young in Online Communities

How Older People Think About Images of Aging in Brand Communities and the Media.

Understanding the Older Consumer -- The Grey Market for Brand Communities

Meeting the Needs of the Elderly in the Financial Brand Communities: An Empirical Analysis of Marketing Effectiveness

Cybersenior Mobility: Why Some Older Consumers May Be Adopting the Internet and Online Communities.

Do Elder Consumers Want Choice and Control Over Their Community Territory? Findings From Exisiting Brand Communities

ADOPTION OF TECHNOLOGICAL INNOVATIONS BY THE ELDERLY IN BRAND COMMUNITIES: A CONSUMER SOCIALIZATION PERSPECTIVE.

Is lifestyle an important factor in the purchase of OTC drugs by the elderly in online communities?

Brand Communities in Europe to the consumer over age fifty.

How will our industry reach the 50+ crowd?

A psychographic study of the elderly and brand community attributes.

Age, label format and community attendance effects on consumer perceptions and product evaluations of the elderly.

The importance of consumer community interactions as a form of social support for elderly consumers in Europe.

Patterns of targeting and encouraging participation of elder consumers in brand communities.

Myths and realities of the over-50 brand community market.

From the fonts of knowledge: The partnership between older consumers and brand communities.

Do's and don'ts of encouraging brand community participation to older consumers.

Consumer Brand Community Behavior in Later Life: Multidisciplinary Contributions and Implications for Marketing Practice

SEGMENTING THE BRAND COMMUNITY MARKET FOR ELDERLY CONSUMERS: AN EMPIRICAL ANALYSIS OF IDENTIFIABLE GROUPINGS.

Older Consumers' Orientations Toward Age-Based Community Marketing Stimuli.

The Depiction of Senior Citizens in Brand Communities: A Content Analysis.

Community Ethics:An Investigation of the Ethical Beliefs of Elderly Consumers in Brand Communities.

The Influence of Information Source on Brand Loyalty and Consumer Sex Roles of the Elderly in Brand Communities

Communicating With the Elderly Consumer in Brand Communities: The Growing Health Care Challenge and Service Factor

Determinant Behavior Characteristics of Older Consumers in Offline and Online Communities

A Socialization Perspective on Selected Consumer Characteristics of the Elderly in Brand Communities.

Marketplace Needs of the Elderly: Determinant Attributes and Brand Community Choice.

CONSUMER SOCIALIZATION OF THE ELDERLY IN BRAND COMMUNITIES: AN EXPLORATORY STUDY IN EUROPE

THE MATURE CONSUMER AND TECHNOLOGY IN ONLINE COMMUNITIES

BUYING AND CONSUMING BEHAVIOR OF THE ELDERLY FINDINGS FROM BRAND COMMUNITY RESEARCH

INFORMATION PROCESSING AND THE OLDER CONSUMER: BRAND MARKETING AND COMMUNITY BUILDING IMPLICATIONS.

An Investigation of Older Consumers' Unmet Needs and Wants in Brand Communities.

A Community Survey of Purchase Experience of Older Consumers in Germany.

Consumer Research and Programs for the Elderly--The Forgotten Community Dimension.

Brand Community Research and the Aged Consumer: The Need for A New Perspective in Marketing.