Case Study Gold

Learn from our treasury of cases, invented and managed for Coca-Cola, Ebay, Nike, Nokia and others. See what we've helped others achieve.

International BMW Biker Community – How to make a brand community a profitable business case Read case study
Ebay Worldshopping – Building a mobile community that offers mobile members recommendations where and when they need it Read case study
Nike Geo-Gaming Community – Let's bring video games into the real life! Read case study
3M Mobile Post-It – Community product and building to generate GPS- and location-based Community information Read case study
FON – Building Wifi-Communities and generating Word-of-Web. Read case study
Coca-Cola Mobile Paparazzi – Fan and entertainment platform for user-generated media during the World Cup 2006 Read case study
Mobile Blogging Community Concept – What are the motives to participate in mobile communities Read case study
Brand Communities for FMCG's – Analyzing the successfactors of brand communities in the fast moving consumer good industry Read case study
Taxi Community San Francisco, CA. – Connecting the Connectors – MIT Media Lab and Maonetwork research project Read case study
MyNeighborhood – Local Social Networking platform in the U.S. and Europe (Beta) Read case study

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Understanding the Role of Word-of-Mouth within Brand Communities and the Brand Experience


Measuring and Managing Word-of-Mouth within the Context of Integrated Marketing Strategies


Why People talk within the Context of Brand Communities - The Role of WOM as an Integrated Marketing Tool of Brand Communities


Measuring Brand Community Effectiveness & Influence in the Blogosphere


Brand Communities: Fitting the Tipping Point in Online Community Environments


Cases for Using Brand Communities to Track Offline Word of Mouth


What makes a brand community worth talking about - learnings from online and offline communities


Challenges with Measuring Mobile Marketing Effectiveness and Word-of-Mob in the Real World.


How Consumers can Control the Brand: When Citizens become the Real Advertisers


Measuring and Quantifying Brand Community Effectiveness - Prototyping the Community Value Creation Index


Social Networks: Connected Word of Mouth in Brand Community Settings and Environments


Harness the power and passion of brand community members - Cases from the Automobile industry


Informal Brand Communities - From "Evil" to "Cool" and "Measurable"


Brand Community Management - From Listening to Engagement to Controlling?


Brand Community Building and Experiential Marketing


Working with Brand Communities and Consumer Generated Media - What is the use of consumer content for brand management today?


Business to Business Communities - Go Beyond Volume to Generate Value


Brand Communities - How to identify and involve key brand advocates in support of brand marketing


Consumers in Control: How Brand Communities give Consumers Respect, Trust and Marketers learn to live with it


Offline Brand Communities: Why we should care more about the real life consumers!


Grey Communities: How 50+Flocks becoming hip in today marketing departments


Brand Communities: Making Brand Experience aware 1 : 1 : Millions


Brand Community Toys: Which tools really work - blogs, vlogs or traditional dialogues


Urban Atmospheres and Jabberwocky - How person, place, and community are being redefined by personal wireless digital tools and their impact on product consumption and spreading the word.


The Paradigm Has Changed - So what makes brands and products worth talking about in a time of media convergence and the social software boom?


What Kind of WOM Strategy Does Your Brand Need? - Which categories and brands are more susceptible to WOM? What are the distinguishing characteristics of brands with a lot of "buzz" around them?


WOM in the Traditional Marketing Mix - Making a WOM program work


Leveraging Traditional Tools for an Integrated Word-Of-Mouth Campaign - Measure and push the marketing mix's ROI while balancing costs.


Brand Monitoring: Following Conversations and Consumer Interactions - Brand Management 2.0


The Future of Advertising - Dialog vs. Impressions


Managing the Swarm, Lessons from Human Dynamics - The voice of influence: who connects, who influences and how to tell in the mobile world.


Markets Are Conversations - Brands are you really listening?


Podcasting as a Business Tool - Listen to Mercedes Mixed Tape! How to Turn Webusers into Brand Advocates: 1 virus, 15 tracks, 16 Million Downloads


MyNutella - Brand Community Building for FMCG Industries


Word-of-Mouth as a Part of Corporate Philosophy - What Marketers Need to Understand - The Future of WOM ahead of Us


Getting Through the Haze of WOM - Making brand conversations real, relevant and repeatable


The Conversational Geography and Relational Basis of Word-of-Mouth Communication and Marketing Practices.


How to Create Brand Movements - How total engagement can create a Brand Movement.


The European Word-of-Mouth Market - Potential WOM Clusters and Management Directions


Custom Branded Experience - How can marketers profit from the WOM out of online game communities?


Transforming Advertising in the Diversified Digital Culture - New strategies and ideas for branded entertainment and cross-media programming.


How to Create Brand Movements Asian Style - Buzz power of the brand messengers.


How to Use Blogs - Spread commercial ideas to build companies' reputations effectively - Cases from the good and evil.


Lifeblogging and Mobileblogging - New marketing opportunities for spreading the word from mobile phones.


Mobile Interaction - The Future of Mobile Communities - New Business Opportunities - Future Scenarios for Ebay, Coca-Cola, 3M, MTV


Internal Use of Blogs for Knowledge Management - Use Blogs to create knowledge.


Online and Offline WOM - The convergence and conversion rate of WOM participates


The Role of Podcasting for Marketing in the time Future - Company radio?


Advertising Business Models for Portable Content and Podcasting - Where to communicate what?


Making Word of Mouth Part of The Long-Term Strategy - Future opportunities and challenges of WOM as part of the marketing mix.


From Conversation Clusters to Wallops to Bridges, Marketing Lessons to Integrate Brands and Products - What kind of software will consumers use to support the effectiveness of their social interaction in the years ahead?


Positive and Negative Word-of-Mouth Are Not Necessarily Opposites - How much negative WOM is good for the brand?


Flipping the Flop of Negative Buzz - Finding ways to turnaround negative Word-of-Mouth and save corporate reputation.


Houston, Do We Really Have A Problem? - Just how damaging is negative Word-of-Mouth - Good News about Bad News!


Building and Populating Thriving Brand Communities - How marketing executives can build and manage brand communities and push recommendation behavior for sales growth.


Pattern Formation in Consumer Opinions - How to spot trends and trace ideas for new business opportunities.


Mining Word-of-Mouth Communities in Mobile Phone Users - Benefits of identifying WOM communities.


Measuring Word-of-Mouth Effects Using Spatial Dimension of Sales Data - How to work with it.


WOM: Asset or Liability - A Closer Look at the Management Process - Across multiple agencies and media, who should manage what and how within a company.


How to use Podcasting as a marketing tool - Ideas and cases for industry.


Antecedents and Outcomes of Consumer Advocacy - How could loyalty turn into identification to word-of-mouth?


Using Online Conversations - E-Community building in the next century


Interactional Marketing - The Next Big Marketing Trend ahead of us?


Web 2.0 Brand Building: Social Networking and Viral Campaigns


Consumer Brand Blogging and Word-of-Mouth Marketing


All you need is Blog!? - A Critical Review of Today's Online Environment


My First Product - Back to the Roots of Word-of-Mouth


Word-of-Mouth Marketing - The Stats, Strategies & Trends You Need to Know


The Creation-Evolution Controversy - The Differences between Creationist WOM and Evolutionist WOM


The Internal Sale of Word-of-Mouth Projects - How to make the Buisness Case


4 years of WOM in the Spanish Market. Learning's from Cases such as Playstation2, Bacardi, PortAventura


Creating Word of Mouth Marketing for Brands by Seeding Bloggers & Influentials in Europe - Cases from Nokia and Warner Bros.


Brand Communities - Building, Managing and Developing Brand Communities


Brand Blogging and WOM


Turning Mobile Location Services into Marketing Intelligence - Who Act as 'Super-Spreaders' of WOM


Mobpster.com - The Mobile Newswire Experiment - How Integration of Mobile and New Media Generate Interaction and Desire


Quantifying WOM Diffusion through the Social Network of a Nation - Identification of the Most Connected and Influential Individuals in the Social Network


Does Action Speak Louder Than Words in Social Interaction - Online Consumer Review and Consumer Purchase Behaviour


Creating Buzz through Social Networks - What Could We Learn from Customer Proximity


How to Pin-Point Opinion-Leaders?


What Makes WOM Messages Viral? Motives, Ideas and How to Approaches


When Does Negative WOM on the Internet Hurt? A case of consumer product reviews


Consumer Insights from Word-of-Mouth and Brand Community Management - What could be learned for managing customer relevant innovation?


The Social Media Ecosystem: A survival guide for brands in the new world of social software and media


Virtual Community Intelligence: Using netnography to extract knowledge from online consumer conversations