Community ROI

Brand Community building and managing is a marketing investment. Because we know how important it is to evaluate the results of your brand community efforts on sales and brand image we employ various data-driven metrics to show our client's business cases and return on their brand community investment.

We show you what you get:

First of all we show you how many potential community members your brand could convert within a year and how this affects your brand sales. All data are proven average records based on elasticity's of community response to product category, brand- and customer lifetime value as well as Word-of-Mouth acceleration within the offline and online world. We would call it the Komjuniti Conversion Rater a big punch of community elasticity for your brand community controlling.

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We constantly control:

Our constant community management gives you insights into daily, weekly, monthly and yearly brand community actions and how your community is working and what kind of consumer insights consumer generated media produced. These insights give you the chance to react properly and manage your marketing efficiently as well as effective with regard to society and consumer response to your brand.

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Learn more about some measures we use and invented:

CVCI Community Value Creation Index

We invented this index to measure the commercial value for brands and products in brand communities to understand the effects of consumer interactions and social media online and offline.

Sales-Based ROI Measurements

We conduct pre- and post brand community sales baseline measurements, compare sales with and without community building and establishment and use traceable actions like community sites, coupons, e-mail links and loyalty cards to identify and analyze acquisition and impact on sales.

Net Promoter® Score (NPS)

We use the Net Promoter Score to measure an individual's likelihood to recommend a product or service due to your brand community efforts. NPS is the single most reliable indicator of a company's ability to grow a brand organically and gives you insights about.

Reach, Reaction and Moderation

We use control groups within your community to measure the frequency and reach of community building processes due to participation and network effects like Word-of-Web and Word-of-Web. We track activity rate, contents volume of community interaction, the total number of individuals interacting, purchase and brand image changes during the duration of your community building and management.

CLV Customer Life-Time Value

We are analyzing the net present value of the future profits that are realised on the average new community member during his participation period to reveal customer acquisition and retention compared to consumers outside your community.

Consumer Insights

Brand Communities provide insights into consumer interaction between each other and the brand. We gain valuable insights into consumer suggestions, opinions, dialogues and reactions between your brand and society. All these qualitative insights provide valuable additional/substitution data for your market research department to understand your customers' desire for your brand and products. We thereby ensure managing customer relevant innovations and brand extensions that fit your customers needs.

Customization

Clients build their own brand community with a variety of objects and goals from brand awareness and perception, customer acquisition and relationship management to product innovation and promotion. We directly work with our clients to create appropriate metrics to their brand community measures to provide individual data, metrics and support in our community reports everyday, week and month.